NIKITA – BOARD FASHION FROM ICELAND

FOR A LABEL DESIGNING EVERYDAY CLOTHES IT IS IMPORTANT THAT THE DESIGNER HAS A PASSION FOR FASHION AND HAS A CERTAIN AMOUNT OF DESIGN SKILLS. SAME GOES FOR A SURF/SKATE/SNOWBOARD LABEL BUT HERE IT IS VITAL THAT THE DESIGNER ACTUALLY SLIDES SIDEWAYS ONCE IN A WHILE – OR HOW ELSE CAN YOU OFFER AUTHENTIC PRODUCTS TO YOUR SPORTY CUSTOMERS? HEIDA BIRGISDOTTIR, MASTERMIND OF CLOTHING LABEL NIKITA, IS ADDICTED TO RIDING AND THAT’S PROBABLY THE FIRST REASON FOR THE ICELANDIC LABEL’S SEEMINGLY EFFORTLESS SUCCESS …READ THE REST HERE.

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